EESE
EESE
EESE
Services
Brand Identity Web Design Content Creation Scheduling + community
Description
EESE is a calming evening ritual designed to help you unwind before bed. Our cocoa super blend combines functional ingredients like magnesium, L-theanine, GABA, reishi, chamomile, and glycine to support relaxation and make it easier to transition from a busy day to a restful night.
Services
Brand Identity Web Design Content Creation Scheduling + community
Description
EESE is a calming evening ritual designed to help you unwind before bed. Our cocoa super blend combines functional ingredients like magnesium, L-theanine, GABA, reishi, chamomile, and glycine to support relaxation and make it easier to transition from a busy day to a restful night.
Year
Timeline
8 weeks
Location
Amsterdam, NL
Organic Views
Amsterdam, NL
The brief was to build a brand that evokes rather than explains. In a category dominated by ingredient lists and paid-social volume, EESE needed the opposite: restraint. We developed an editorial identity of muted tones, generous negative space, and sensory photography, where the product supports the story instead of shouting over it. Typography, colour, and composition were defined as a complete system, designed to hold together across packaging, web, and social without ever reading as advertising.
The website was designed around a single idea: the last hour of your day. Rather than a conventional supplement storefront, we built a slow, atmospheric experience that mirrors the ritual itself. Calm pacing, tactile imagery, and copy that leads with the occasion, letting the formulation act as proof.
The result is a digital presence that positions EESE outside the supplement aisle entirely, giving the brand room to grow into retail, hospitality, and beyond without losing its voice.
From identity to interface, every element was designed to feel intentional and unhurried. The system now extends across packaging, in-room hotel materials, and a weekly editorial content programme: a cohesive world built around one moment, the evening.
The brief was to build a brand that evokes rather than explains. In a category dominated by ingredient lists and paid-social volume, EESE needed the opposite: restraint. We developed an editorial identity of muted tones, generous negative space, and sensory photography, where the product supports the story instead of shouting over it. Typography, colour, and composition were defined as a complete system, designed to hold together across packaging, web, and social without ever reading as advertising.
The website was designed around a single idea: the last hour of your day. Rather than a conventional supplement storefront, we built a slow, atmospheric experience that mirrors the ritual itself. Calm pacing, tactile imagery, and copy that leads with the occasion, letting the formulation act as proof.
The result is a digital presence that positions EESE outside the supplement aisle entirely, giving the brand room to grow into retail, hospitality, and beyond without losing its voice.
From identity to interface, every element was designed to feel intentional and unhurried. The system now extends across packaging, in-room hotel materials, and a weekly editorial content programme: a cohesive world built around one moment, the evening.
The brief was to build a brand that evokes rather than explains. In a category dominated by ingredient lists and paid-social volume, EESE needed the opposite: restraint. We developed an editorial identity of muted tones, generous negative space, and sensory photography, where the product supports the story instead of shouting over it. Typography, colour, and composition were defined as a complete system, designed to hold together across packaging, web, and social without ever reading as advertising.
The website was designed around a single idea: the last hour of your day. Rather than a conventional supplement storefront, we built a slow, atmospheric experience that mirrors the ritual itself. Calm pacing, tactile imagery, and copy that leads with the occasion, letting the formulation act as proof.
The result is a digital presence that positions EESE outside the supplement aisle entirely, giving the brand room to grow into retail, hospitality, and beyond without losing its voice.
From identity to interface, every element was designed to feel intentional and unhurried. The system now extends across packaging, in-room hotel materials, and a weekly editorial content programme: a cohesive world built around one moment, the evening.
