PLNKTN
PLNKTN
PLNKTN
Services
UGC content creation UGC strategy Copywriting
Description
Three UGC-style reels for plnktn, the Dutch brand making supplements from algae. A creator on camera, real routine, no lecture. Content made to feel like a friend's recommendation, not a brand's message.
Services
UGC content creation UGC strategy Copywriting
Description
Three UGC-style reels for plnktn, the Dutch brand making supplements from algae. A creator on camera, real routine, no lecture. Content made to feel like a friend's recommendation, not a brand's message.
Year
Timeline
3 weeks
Location
Amsterdam, Netherlands
Organic Views
Amsterdam, Netherlands
plnktn is a Dutch supplement brand built on an unlikely hero: algae. Their capsules and oils, plankton, omega-3, vitamin D3, are 100% plant-based, naturally grown, and made to slot into a daily routine rather than complicate it. The challenge was making that feel like something you'd live with, not something you'd read about. We produced three UGC-style reels for their social channels, with a creator on camera walking through the moments where plnktn already lives, the glass of water in the morning, the capsules next to the coffee, the routine that doesn't need convincing. No clinical claims, no lecture. Just content that feels like a recommendation from a friend, not a message from a brand.
Every reel was written and shot to hold up natively. First person, handheld, real light, real kitchen counters. The scripts stayed loose on purpose, close enough to guide the story, open enough that nothing sounds rehearsed. The kind of content people watch to the end because it never feels like it's selling.
All three reels were delivered ready to post, cut for the feed and captioned in plnktn's voice. Made to sit inside their existing channels without a seam, and built as a format the brand can repeat, new creators, new routines, same honest register.
plnktn is a Dutch supplement brand built on an unlikely hero: algae. Their capsules and oils, plankton, omega-3, vitamin D3, are 100% plant-based, naturally grown, and made to slot into a daily routine rather than complicate it. The challenge was making that feel like something you'd live with, not something you'd read about. We produced three UGC-style reels for their social channels, with a creator on camera walking through the moments where plnktn already lives, the glass of water in the morning, the capsules next to the coffee, the routine that doesn't need convincing. No clinical claims, no lecture. Just content that feels like a recommendation from a friend, not a message from a brand.
Every reel was written and shot to hold up natively. First person, handheld, real light, real kitchen counters. The scripts stayed loose on purpose, close enough to guide the story, open enough that nothing sounds rehearsed. The kind of content people watch to the end because it never feels like it's selling.
All three reels were delivered ready to post, cut for the feed and captioned in plnktn's voice. Made to sit inside their existing channels without a seam, and built as a format the brand can repeat, new creators, new routines, same honest register.
plnktn is a Dutch supplement brand built on an unlikely hero: algae. Their capsules and oils, plankton, omega-3, vitamin D3, are 100% plant-based, naturally grown, and made to slot into a daily routine rather than complicate it. The challenge was making that feel like something you'd live with, not something you'd read about. We produced three UGC-style reels for their social channels, with a creator on camera walking through the moments where plnktn already lives, the glass of water in the morning, the capsules next to the coffee, the routine that doesn't need convincing. No clinical claims, no lecture. Just content that feels like a recommendation from a friend, not a message from a brand.
Every reel was written and shot to hold up natively. First person, handheld, real light, real kitchen counters. The scripts stayed loose on purpose, close enough to guide the story, open enough that nothing sounds rehearsed. The kind of content people watch to the end because it never feels like it's selling.
All three reels were delivered ready to post, cut for the feed and captioned in plnktn's voice. Made to sit inside their existing channels without a seam, and built as a format the brand can repeat, new creators, new routines, same honest register.
